2023年7月17日
科学游戏 Announces Highly Anticipated 权力的游戏 数字 and Retail Lottery 游戏
美高梅娛樂城’s Exclusive Agreement with 华纳兄弟. Discovery Global Themed Entertainment Brings HBO’s Most Watched Television Series of All Time to Lottery Players
亚特兰大 ——2023年7月17日 – 科学游戏 announces an exclusive new, multi-year agreement with 华纳兄弟. Discovery Global Themed Entertainment to bring HBO’s iconic 权力的游戏 brand to digital and retail lottery games for the first time. The expanded partnership with 华纳兄弟. Discovery Global Themed Entertainment features limited worldwide rights on the epic brand. 科学游戏 will offer innovative 权力的游戏 branded player experiences with instant scratch games, Fast Play games and digital lottery games.
权力的游戏 digital and retail game designs from 科学游戏 are immediately available to U.S. and international lotteries. In fiscal year 2022, licensed branded games created by 科学游戏 for U.S. lotteries represented USD $2.7 billion in retail sales. Renowned for science-based products and solutions that drive maximum proceeds for lottery beneficiary programs, the company applied advanced consumer research techniques to assess 权力的游戏 by Power Index, which is a measure of the intensity of ‘liking’ that a brand possesses. The property scored among the top brands available for lottery games today.
Kyle Rogers, Vice President of North American Instant 美高梅娛樂城 for 科学游戏, said, “Our global teams are ecstatic to add a powerful brand 权力的游戏 to our licensed properties portfolio. 权力的游戏 is already a proven property in the gaming and social gaming sectors. There is so much iconography associated with the TV series that it works creatively with our omni-channel lottery games. Although it appeals to a younger generation of players, multi-generations of viewers watched 权力的游戏 世界各地, so it has the potential to bring its massive fanbase and social media following to lottery.”
Rogers indicated that the insights gleaned from 科学游戏 research positively supports 游戏 OF 宝座 as a right-fit brand for the company’s next blockbuster lottery 与游戏 which will be announced soon. The global lottery company offers the largest portfolio of licensed brands in the lottery industry with more than 100 properties for digital and retail games.
科学游戏 pioneered 与游戏 winners’ events in 2007 and has since produced more than 30 major events for the lottery industry. 到目前为止, 与游戏 have generated nearly $4.8 billion in retail sales and hosted more than 3,000 winners for once-in-a-lifetime experiences.
科学游戏 provides retail and digital games, 技术, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery. The company is the largest instant scratch game provider in the world, and a leading global provider of iLottery solutions, digital lottery games, 移动应用程序, player loyalty programs and customer relationship management programs.
权力的游戏 and all related characters and elements © & ™ Home Box Office, Inc. (s23)
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About 科学游戏
科学游戏 is a leading provider of lottery games, 技术, analytics and services to government-sponsored lottery programs globally. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in instant games, data analytics and iLottery. Built on a foundation of trusted partnerships, 科学游戏 combines relentless innovation, 表演, and unwavering security to responsibly propel the industry forward. For more information, visit salamzone.com.
关于华纳兄弟. Discovery Global Themed Entertainment
华纳兄弟. Discovery Global Themed Entertainment (WBDGTE), part of 华纳兄弟. Discovery Global Brands, 特许经营, 和经验, is a worldwide leader in the creation, 发展, and licensing of location-based entertainment, 生活事件, 展品, and theme park experiences based on the biggest franchises, stories and characters from 华纳兄弟.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network and more. WBDGTE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks 世界各地, 华纳兄弟. 阿布扎比世界, 阿布扎比银行, The FRIENDS Experience, The 权力的游戏 Studio Tour and countless other experiences inspired by the Wizarding World, DC, 兔巴哥, 史酷比, 权力的游戏, 朋友和更多. With best-in-class partners, WBDGTE allows fans 世界各地 to physically immerse themselves inside their favorite brands and franchises.
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